![]() Ranking on Google Maps is essential for local SEO. 10 Reasons A Business May Not Be Ranking locally in Google Maps Without a Google My Business or Google Maps listing, you aren’t playing the local SEO game as it should be. And with Google’s presence in the world of Search, the company controlled 87% market share as of July 2020 you can’t ignore listing your business on Maps. The accessible nature of Google Maps makes it an indispensable tool for businesses. Another critical reason to rank on Google Maps is that top map results can be shown in Google Search if the Search has local intent. For instance, if someone searches for a “restaurant near me” and your business is the first one on the results, you get more discovery and make more sales. Ranking higher on Google Maps gives you an advantage over your competitors. According to Google, getting “high-quality, positive reviews” can also help you maintain your rank in Search. ![]() ![]() Additionally, some customers may prefer asking a question directly from Google so that you can answer them. You can respond to reviews left by customers who have been to your premises on Google. Directly Engage with Customers or Potential CustomersĪnother advantage of listing your business on Google Maps is you can easily interact with potential customers. Google says businesses with pictures in their Business Profiles receive 42% more requests for Google Maps directions. Adding a photo is also essential, especially for hotel industry employees. As a business owner, you can directly edit your business’s information, like address, contact, hours of operation, and various products and services offered. Ranking on Google Maps allows you to manage how you wish customers to see your business information in the search results. The survey mentioned above from Brandify also found that 56% of consumers are more likely to visit a business after discovering it in a Search, while 54% could see it right away or on the same day. In addition, someone searching for information on Google Maps means they need those services soon, if not immediately. When you’re on top, you get more traffic to your website and business, translating to more revenue. Higher rankings on Google Maps can potentially increase your sales revenue. ![]() As more people continue to use Google Maps, ranking higher will increase your business’s visibility. states use Google Maps when searching for local companies. Brandify’s 2019 Local Search Consumer Survey reveals that 77% of over 1,000 consumers across all U.S. Listing your business on Google Maps will help potential local clients discover your business quickly. Here are the five significant benefits of ranking higher on Google Maps Business Discovery Ranking high on Google Maps has its pros. 5 Benefits of Getting Rankings on Google Maps Therefore, Google My Business and Maps are essential to champion local SEO listings. Likewise, claiming a Google My Business page lets you edit your address and add relevant information to help potential clients who seek your products or services easily find your business. As a business owner, listing on Google Maps helps in the easier discovery of your business. Google Maps is popularly used to get directions, explore, and find places and businesses. Google Maps, on the other hand, as most of you know, is a web mapping service that provides a detailed view of different geographical regions worldwide. This can include the official business name, contact information, products or services offered, location, operating hours, website, and photos. Google My Business is a free tool from tech giant Google that helps businesses control their online presence across different Google services, including Local Pack, Maps, Search, Knowledge Graph, and more.īusiness owners can use Google My Business to manage what info users see when searching for their entity across Google. What are Google My Business and Google Maps?įirst, let’s begin with Google My Business. Ultimately, if your Google My Business or Google Maps ranking sucks, you’ll lose many potential clients every month. However, the study also reveals what we all know most businesses are discovered through discovery searches instead of direct searches when customers search for your business name or address. If this 2019 Google My Business Insights study from Brightlocal is anything to go by, 64% of users rely on Google My Business – and this figure is expected to grow in the future. More often than not, those who find businesses via Google Maps become clients. They help customers discover companies that deal with specific things in their local area. These two are for local SEO, an essential part of local businesses. ![]() Google My Business and Google Maps are two crucial free SEO tools provided by Google to help you get more visibility on Searches in your local area. ![]()
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